The Economy, Campaign Ads, and Undecided Voters

Senator McCain admits today that it’s a bad economy.

Of course, he’s a day late and a penny short! pardon the pun

As predicted here yesterday, Obama had an ad up quickly on yesterday’s remarks:

Generally, I haven’t been all that impressed with Obama’s ads. They been too detailed and missing a single theme to get at undecided voters. Let’s face it, to be truly undecided at this point you probably don’t feel strongly enough about any of the issues to care much about detailed policy prescriptions. Most undecided voters are voting for the person and this ad does a good job at making people be afraid of John McCain. If both are successful with their ads, McCain will make these voters be afraid of Obama on the war on terror and Obama will make these voters be afraid of McCain on the economy. In 2008, unlike 2004, that paradigm would likely tilt in Obama’s favor.

Ultimately, Obama must make ads more like this one that was made by an independent group (but yet to be aired):

However, the most recent ad is a good start. Definitely closer to the “ideal” ad than some of the ads he’s been running recently.